Integrating Cultural Heritage and Creative Economy for Sustainable Tourism Development: A Case Study of Lombok, Indonesia
Keywords:
Sustainble tourism, Cultural toursim , Creative economy , Sasak community , LombokAbstract
Sustainable tourism in Indonesia faces challenges in balancing economic growth, cultural preservation, and environmental sustainability. Lombok Island, with its rich Sasak cultural heritage and the development of strategic tourism areas such as Mandalika, serves as a significant case study for understanding the integration of cultural heritage and the creative economy. This article aims to analyze the potential, challenges, and strategies for sustainable tourism development based on cultural heritage and the creative economy in Lombok. The method employed is a literature study with a descriptive qualitative approach, drawing from academic sources, international organization reports, and government policies. Findings indicate that Sasak cultural heritage demonstrates high resilience and can be integrated with the creative economy sector to produce authentic and competitive tourism products. Local creative industries significantly contribute to community welfare while strengthening cultural identity. However, challenges persist, including the risk of local community marginalization, environmental pressures, and infrastructure limitations. Required strategies include strengthening community empowerment, developing integrated management models, and implementing community-based tourism principles in line with international guidelines. The integration of culture and the creative economy in Lombok can serve as a best-practice model for sustainable tourism development in Indonesia.
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