Destination Performance: Exploring the Potential of Nipah Beach as a Tourist Attraction
Keywords:
Destination, Performance, Exploring, Potential, AttractionAbstract
The current development and performance of Nipah Beach as a tourist destination remain underexplored. Factors such as the quality of facilities, accessibility, visitor satisfaction, and community involvement significantly influence its competitiveness in the tourism market. The purpose of the study is to investigate the performance of Nipah Beach as a tourist attraction by evaluating its potential, current conditions, and strategic development opportunities. The study employed a qualitative research method. In gathering data, researchers used observation as the main source of data. The researchers observed directly destination performance to Nipah Beach. Once the data was collected, it then analyzed descriptively. The study found that the assessment of Nipah Beach underscores its outstanding natural charm, complemented by the active participation and commitment of the local community in supporting tourism activities. However, the findings also point to several critical challenges that hinder the destination’s optimal development, including insufficient infrastructure, weak and unsystematic promotional efforts, and the absence of a formalized system for managing visitor services. Overcoming these limitations through carefully designed infrastructure enhancements, the adoption of creative and well-targeted marketing strategies, and the establishment of organized community-based tourism initiatives has the potential to greatly enhance Nipah Beach’s competitiveness and position it more prominently within the regional tourism market.
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